Hello Fellow Marketers,
My main means of marketing my products is through Safelists and Traffic Exchanges.
As I am reading emails and surfing traffic exchanges I see so many mistakes and these mistakes can kill your business.
Here is a very good example. I use a splash page builder called Landing Page Monkey(LPM) and I track my advertising results with a great program called Trck.me. I noticed right away that the automatic tracking feature of Trck.me was not compatible with Landing Page Monkey. I knew this because I ALWAYS check my links before I advertise a page.
Lately as I have been surfing traffic exchanges I see many LPM generated pages that are not displaying properly because of this incompatability. It is obvious to me that the person promoting the link did not test their link before promoting it. This is a cardinal mistake!!!! Always, always, always test your link before promoting. I would go so far as to say try it out in different browsers because not all browsers diplay pages the same way.
With safelists their are two big mistakes I see all the time.
1. The sender uses the wrong name macro. A name macro is a special code that is replaced by the safelist with your name. For example, I am sure all of us have received emails where the subject line says, “[firstname], You Have To Check This Out!” Instead of what it should be. In my case “Steven, You Have To Check This Out!” Here again the person sending out the email did not test it before sending it out.
2. Misspelled words! Their is absolutely no excuse for this. All of our computers and web browsers have spell check. Always, always, always check your ad copy for misspelled words before you send them out.
When you make any of these simple mistakes it makes your pages and ad copy look unprofessional and you will be dismissed as not being a serious online marketer. None of us wants this unfortunate effect of sloppy or lazy marketing. It only takes a few minutes to make sure you are not guilty of making these simple errors.
To Our Mutual Success