Autoresponders are a great tool to build your list and advertise your products on the internet. We have all heard the saying, “The Money Is in the List!” This article gives you an example of how to monetize that list.
Building customer interest and excitement is the first step to successfully marketing of many products that you are promoting. Autoresponders can play a vital role in building this interest and excitement. For example, if you were developing an ebook, you may want to start telling your website visitors and opt-in subscribers about it and when it will be available. Start building interest and tell them what this product will do for them, and how soon they can get their copy.
You can do more than build interest by telling them about it. You can use an Autoresponder to let them preview your product before it is released! Even though you will be selling the product, you can allow your potential customers to Take a look at some of the information before it is released. Have you ever seen the previews for movies that will be playing in theaters soon? This is the same concept.
You can load one chapter of the ebook into an Autoresponder and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product to keep building interest and excitement.
Finally, a couple of days before you are ready to launch your product, you can offer those that received the preview the option to buy a pre-release copy. You can also opt to offer them a discounted price, or leave the price as it will be on launch day – the choice is yours.
When you are ready to launch take a look at the list of people who signed up to receive the preview a few days ahead of the launch. Take a look at how many of them are still ‘subscribed’ to that list. They have had the option to stop receiving notices about your product, but they chose to keep receiving the information you were
sending. These are highly targeted prospects for your product. They have already shown you that they have an interest in what you have to offer, and a large number of those people are simply waiting on the autoresponder broadcast message that will let them know that it is time to pick up their copy of your product!
Automation is a wonderful thing. By using Autoresponders, you are able to see how much of a market there is for your product, and build a great deal of interest in that product before it is ever released. This is the key to making sales on launch day. Use autoresponders to build the interest. Get your prospects excited about what is about to come – and on launch day, give them what they are waiting for and watch the sales pour in!
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