Hello Fellow marketers,
I thought of a few more common mistakes that I see on the internet all the time. If you missed my original article about this subject you can Find It Here.
When you are using safelists and viral mailers, don’t waste your time on mailers that do not offer a credit link to read their emails and do not send long drawn out emails. Nobody will read it anyway! The reader is looking for the credit link and will totally bypass your ad copy. The most important part of your email is a great subject line that will impel the reader to open it. Keep it short, sweet, and pique their interest so they are drawn to open your message.
Remember to keep your ad copy very short and simple. If your mailer allows html use
large, bold, and colorful print.
I try to avoid using images because many email carriers block images anyway.
Here is an example of an email I send out to promote a great program I am a member of,
30 Goals Accomplished!
Another mistake I see all the time, submitting the wrong size banners. I am sure you have all seen this as you surf the internet. Either the banner is all scrunched up and unreadable because the marketer sumitted a 468×60 banner to a site requiring a 125×125 banner, or it is all stretched out because they did the reverse.
The bottom line is this. Always check your work before promoting. It only takes a few minutes and can literally save your reputation as a serious and professional marketer.
To Our Mutual Success